Product · Positioning · Pricing

I've built the thing you're building. Now I help founders get it right faster.

Product leader turned advisor. 15 years shipping software, scaling teams, and positioning companies from seed through acquisition at Emma, Kindful, and Gun.io. I run focused sprints for Series A and B companies that have traction but need structure around the roadmap, the story, or the price.

Engagements

Three sprints. Pick the problem.

Each engagement is time-boxed, has a clear deliverable, and ends with something your team can execute against. No open-ended retainers until we've proven the fit.

6 – 8 weeks

Product Strategy & Roadmap

You built v1 on instinct and it got you here. Now you need a roadmap your team can rally around and your board can believe in. I audit what you've built, talk to your customers and your team, and deliver a prioritized plan tied to your growth targets.

For founders whose roadmap is still in their head or a spreadsheet nobody trusts.

You get A prioritized product roadmap with strategic rationale, stakeholder alignment, and a 90-day execution plan.

4 – 6 weeks

Positioning & Messaging

If your team can't explain what you do in one sentence, your market can't either. I define who you are, who you're not, and how you talk about it. This is the work that makes everything downstream (sales, marketing, hiring) easier.

For companies whose pitch changes depending on who's in the room.

You get A positioning framework, messaging architecture, competitive narrative, and homepage copy direction.

4 – 6 weeks

Pricing & Packaging

Your pricing was set two years ago by a founder who guessed. Now it's costing you deals or leaving revenue on the table, and nobody wants to touch it. I run a competitive audit, restructure your packages, and model the impact before you ship it.

For teams that know the pricing is wrong but don't know what right looks like.

You get A pricing and packaging recommendation with competitive analysis, revenue modeling, and a migration plan.

What happens after

Sprints convert to advisory retainers.

Once we've worked together and the fit is clear, I stay on as a monthly advisor. Async access, a working session each month, and a quarterly review. No long-term commitment. You keep me around because it's useful, not because a contract says so.

Includes

Async access, monthly working session, quarterly strategic review

Best for

Founders who want a sounding board that knows their business

Track record

Results from the last 15 years.

60,000+

Users on a two-sided marketplace built from scratch, cutting time-to-revenue by 50%

20%

Net new revenue within 3 months of launching a data product that hit product-market fit on release

44%

Increase in daily active users after building and shipping a mobile analytics product

30%

Year-over-year growth in customer acquisition through multi-channel strategy

Previous work at Emma (now Marigold), Kindful (acquired by Bloomerang), and Gun.io

Why me

Most advisors have done one of these. I've done all three at the same companies.

I've owned the product.

Not advised on it. Owned the roadmap, prioritized the backlog, shipped the releases, and explained the tradeoffs to the board. I know what it feels like when the roadmap is wrong because I've been the one accountable for it.

I've owned the story.

Positioning, messaging, go-to-market, brand. I've built the narrative that gets a company from "hard to explain" to "easy to buy." That's not a marketing exercise. It's a product decision that most product people don't know how to make.

I've owned the revenue.

Customer acquisition, pricing, retention, expansion. I've run the numbers and restructured the model. When I tell you your pricing is leaving money on the table, it's because I've been the one who had to fix it.

About

Grey Garner

I spent the first half of my career as a recording artist and producer. The second half building and advising high-growth tech companies. Those two threads inform how I think about product and positioning: creative instinct backed by operational rigor.

I've led product, marketing, and strategy at companies from seed through acquisition. I also run Higher Roads, a Nashville studio specializing in motion design and immersive environments. The advisory work I do through 2520 is a separate practice focused on product-led companies navigating the transition from early traction to scalable growth.

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